Revealing the new identity of urban clothing giant

motion design

CLIENTFootshop Europe 2021

FIELDStreetwear E-commerce

ROLECreative Concept Motion Design

After 10 successful years in the urban clothing field Footshop decided to change their visual identity and we could be a part of it. We created animation that gave tribute to the old identity and revealed the new upcoming visual style.

Revealing the new
identity of
urban clothing giant

Footshop decided to give their visual style more elegant and mature look but still with a clear connection to the street culture. That is why we've set the revealing scene of the new logo to the downtown back alley.

I appreciate the creative approach, multi-genre overlap, fast and transparent communication in cooperation with the steezy.studio. They are simply skilled creatives with amazing results!
Adam Křena
Creative Producer